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What is Beta-Carotene?

24-06-2016 16:33:00

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Want to see in the dark? Your standard serving of matcha contains an abundance of Beta-Carotene, roughly 30,000 ug/100g. Remember your parents telling you the tall tale that if you eat your carrots you would be able to see in the dark? Well this little white lie may seem beyond the realms of possibility, but it’s not entirely without an element of truth.

What Is Beta-Carotene?

Beta-Carotene is a pigment that gives fruit and vegetables their rich colour. It is not essential to human health but it becomes useful when consumed. When inside the body, Beta-Carotene converts to vitamin A. This is essential to health and well-being ,especially to our skin, immune system and eyes. The latter is the reason why your mother used to pile your Sunday roast with a disproportionate amount of carrots and turnips… only me?

The good thing about Beta-Carotene is that no matter how many spoonfuls of carrot your mum shoves down your throat, your body will only use the amount it needs to convert to vitamin A. Excess Vitamin A in the form of tablets or supplements can be toxic. However, you cannot eat too much beta-carotene. Well that is not entirely true. You may turn orange like Billy Bob Thornton did or you may end up looking like David Dickenson.

The moral of the story is, Beta-Carotene is essential to health. By drinking matcha your requirements are more than met. It supports a healthy immune system so the chances of you getting ill and missing that big competition or match are reduced. Beta-Carotene has been shown to have anti-ageing properties so you can perform better or longer.

So, give matcha a go today and start seeing in the dark!


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